Beauty lives in the details...

At M.HAINEY, we believe fragrance should feel as good as it smells. Each formula blends  90% natural botanicals with responsibly sourced synthetics to create long-lasting scents that elevate without overpowering. The result: a transparent, genderless fragrance wardrobe where clean never compromises.

Crafted Clean. Rooted in Nature. Beyond Gender. Made for You.

Our Roots

Our story begins in the garden, where an early love of nature and design shaped the vision for M.HAINEY. Discover the path that led from childhood memories to a modern expression of conscious fragrance.

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Our Ethos

At M.HAINEY, we believe fragrance should feel as good as it smells. Our values—clean formulation, conscious design, and transparency—guide every decision we make.

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Our Craft

Each perfume is designed in-house, blending over 90% naturally-derived ingredients with responsible innovation. Explore how we craft scents that are dimensional, wearable, and distinctly our own.

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Ingredients + Sourcing

100% Clean. Thoughtfully Chosen. As we deepen our understanding of our environmental and social impact, we’re committed to improving traceability, expanding our use of responsible materials, and making informed lower-impact sourcing decisions across our supply chain.

Explore where we are today—and where we’re headed next.

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