OUR CRAFT

We take a curious and conscious approach to every part of our process—from ingredient sourcing to packaging design.

100% Clean. Thoughtfully Chosen.
We only use ingredients that meet our strict internal criteria for clean chemistry, skin safety, biodegradability and ethical sourcing.

>90% Naturally Derived. Nature-Respecting.
The majority of our materials are plant-derived, responsibly harvested and engineered, and chosen with an eye toward reducing environmental and social impact. As we continue to evolve, natural and synthetic ingredients may shift to more sustainable bio-engineered alternatives—helping us minimize strain on ecosystems while maintaining integrity in scent, safety, and performance.

<10% Safe Synthetics. Intentionally Included.
A select portion of lab-derived ingredients allows us to enhance scent performance, reduce environmental impact (compared to natural alternatives), and scale more sustainably—without compromising on safety or transparency.

All ingredient and material choices are carefully considered. Learn more on our How We Source page for a deeper look at how we’re moving toward a better fragrance future.

Our Roots

Our story begins in the garden, where an early love of nature and design shaped the vision for M.HAINEY. Discover the path that led from childhood memories to a modern expression of conscious fragrance.

Our Ethos

At M.HAINEY, we believe fragrance should feel as good as it smells. Our values—clean formulation, conscious design, and transparency—guide every decision we make.

Ingredients + Sourcing

100% Clean. Thoughtfully Chosen. As we deepen our understanding of our environmental and social impact, we’re committed to improving traceability, expanding our use of responsible materials, and making informed lower-impact sourcing decisions across our supply chain.

Explore where we are today—and where we’re headed next.