OUR ROOTS

Our love of the natural world began in the garden — with a woman I called Mango. She taught me the language of flowers, the scent of soil, and the freedom of fresh air.

That spirit lives at the heart of everything we do: finding beauty in the world around us, and distilling it into clean, conscious fragrances. Scents made to be explored and worn as expressions of our true nature.

Our Founder, Mason Hainey

A respect for nature has been with me since childhood. With avid hikers as parents and a grandmother whose green thumb knew no rival, I grew up immersed in the quiet beauty of the earth — finding joy in the details of the natural world.

As I got older, I faced my own challenges with anxiety, depression, and disordered eating. In the midst of that struggle, I found myself drawn back outside. Hiking, exploring, and breathing in fresh air helped calm my racing mind. Nature gave me the space to slow down, find stillness, and reconnect to the present moment.

That reconnection led me to the world of aromatherapy, where nature and psychology meet. I discovered how scent could influence mood and wellbeing — how fragrance could be more than just adornment, but a way to restore balance.

Curiosity became practice. I began to train my awareness of scent, noticing how it moves through our lives almost invisibly. I collected aromatic extracts from around the world and began creating fragrances inspired by nature’s ability to both ground and uplift us.

In 2013, I launched my debut fragrance —, a scent rooted in calm and purification. Since then, I’ve created dozens of fragrances and collaborations, each designed with the same purpose: to offer rituals of joy and to help you reconnect with the beauty of life.

Our Ethos

At M.HAINEY, we believe fragrance should feel as good as it smells. Our values—clean formulation, conscious design, and transparency—guide every decision we make.

Our Craft

Each perfume is designed in-house, blending over 90% naturally-derived ingredients with responsible innovation. Explore how we craft scents that are dimensional, wearable, and distinctly our own.

Ingredients + Sourcing

100% Clean. Thoughtfully Chosen. As we deepen our understanding of our environmental and social impact, we’re committed to improving traceability, expanding our use of responsible materials, and making informed lower-impact sourcing decisions across our supply chain.

Explore where we are today—and where we’re headed next.